In today’s digital-first economy, visibility can make or break a small business. While Google dominates search, Yelp Business remains a cornerstone of local SEO and consumer trust. With over 244 million cumulative reviews and 92 million monthly mobile users (as of 2024), Yelp is far more than a review site — it’s a business discovery engine, a lead generator, and a reputation management platform all in one.

Understanding Yelp Business

Yelp for Business (also known as Yelp Business) is Yelp’s dedicated platform that allows business owners to:

• Claim and manage their business listing
• Engage with customers through reviews and messages
• Advertise to target local audiences
• Track performance analytics

When customers search for businesses like “best dentist in Austin” or “affordable pizza near me,” Yelp’s listings often appear in the top 3 organic search results — thanks to Yelp’s high domain authority and structured local listings.

“Yelp listings often appear at the top of local searches, outranking many small business websites. Leveraging Yelp is a must for local visibility.” — Moz Local SEO Guide, 2024

Why Yelp Still Matters in 2025

Despite the rise of TikTok for discovery and Google Maps reviews, Yelp remains critical for local businesses, especially in industries like:

Industry	% of Yelp Reviews
Restaurants & Food	38%
Beauty & Spas	11%
Home Services	8%
Health & Medical	6%
Automotive	5%

Yelp also plays a central role in voice search optimization, particularly via integrations with:

• Apple Maps
• Siri
• Amazon Alexa

This makes Yelp listings a must-have for voice-first discovery and AI-driven search engines like Google’s Search Generative Experience (SGE).

How to Claim and Optimize Your Yelp Business Profile

Setting up your Yelp Business profile is the first and most essential step to tapping into Yelp’s local search power. An unclaimed profile means missed opportunities, lost customers, and zero control over your public-facing presence. Fortunately, claiming your listing is free and takes just a few minutes.

Step 1: Claim Your Business on Yelp

1. Go to Yelp for Business Owners.
2. Enter your business name and location.
3. If your business appears, click “Claim This Business.”
4. If it doesn’t exist, click “Add Your Business to Yelp” and follow the prompts.
5. Yelp will require verification via phone or postcard to confirm your identity.

Pro Tip: If someone else claimed your business previously (like a past employee or marketing agency), Yelp allows you to request a transfer of ownership.

Step 2: Fill Out Your Business Information

Once your listing is claimed, complete every detail available. This isn’t just for customers — it helps Yelp’s algorithm rank you higher in local searches.

Field	Optimization Tips
Business Name	Use your real name, avoid keyword stuffing
Categories	Add up to 3 categories (e.g., “Coffee & Tea,” “Cafes”)
Address & Map	Ensure it matches your Google Business Profile
Business Hours	Add regular and holiday hours
Phone Number	Use a local number if possible
Website	Link to your main site or landing page
Amenities	Add details like “Free Wi-Fi,” “Wheelchair Accessible,” etc.
Services	List your offerings (Yelp now allows menus, booking links, etc.)
Business Highlights	Choose special features (e.g., “Locally owned,” “Vegan friendly”)

Note: According to Yelp, profiles with complete information receive 4.6x more customer leads than incomplete ones.

Step 3: Upload High-Quality Photos

Photos are one of the most influential features of a Yelp listing. Users trust visuals, and listings with at least 10 photos get 2.7x more engagement than those without.

Types of photos to include:

• Exterior and interior shots
• Product or menu photos
• Staff or team photos
• Behind-the-scenes images
• Happy customer interactions (with consent)

Make sure to compress images for fast loading and add descriptive alt text to help Yelp and search engines understand the image context.

Step 4: Enable Messaging and Appointments

Yelp’s Request a Quote and Message the Business features allow users to contact you directly, reducing friction in the conversion path. Businesses that respond to messages within 24 hours are labeled as “Responsive,” which builds trust with potential customers.

You can also integrate third-party booking apps like:

• Yelp Reservations (restaurants)
• Yelp Book Now (salons, fitness)
• Yelp Waitlist (retail, services)

Step 5: Track Your Listing’s Performance

Once you’re set up, head to your Yelp Business dashboard to review performance metrics such as:

Metric	What It Tells You
Customer Leads	Calls, messages, directions, website clicks
User Views	How many people saw your profile
Search Appearances	How often your business showed up in Yelp searches
Photo Engagement	How often users click or view your photos
Ad Performance (if running)	Impressions, clicks, CPC

Use these insights to improve your profile and content strategy regularly.

Case Study: Local Bakery’s Yelp Optimization

A local bakery in Austin optimized their Yelp Business profile by:

• Uploading 25 photos (professional + behind-the-scenes)
• Responding to reviews within 24 hours
• Adding “gluten-free” and “family-owned” business highlights
• Linking to their online order menu

Result? They saw a 46% increase in profile views and a 22% boost in foot traffic over 3 months, all without paid ads.

How Yelp Business Affects Local SEO Rankings

Yelp isn’t just a review site — it’s a high-authority local directory that plays a critical role in how search engines rank businesses in local search results. From Google’s Local Pack to voice searches, Yelp signals can directly influence your business visibility.

1. Yelp’s Authority in Google Rankings

Yelp is one of the most dominant domains in Google’s local search ecosystem. According to a 2025 study by BrightLocal, Yelp URLs rank on the first page for over 92% of local-intent queries, especially in food, health, and service-based categories.

Domain	Avg. Local SERP Presence
yelp.com	92%
google.com/maps	96%
tripadvisor.com	67%
facebook.com	49%

Because of Yelp’s high domain authority (DA 94+), a fully optimized Yelp listing can:

• Rank on its own in search results
• Enhance your own website’s SEO with structured citations
• Improve entity recognition for AI search engines (SGE, Bing Copilot, Perplexity)

SEO Tip: Use consistent NAP (Name, Address, Phone Number) data across Yelp, Google Business Profile, and your website. Inconsistencies hurt local SEO rankings.

2. Yelp Citations and Structured Data

Citations are mentions of your business on the web, and Yelp is one of the top citation sources used by Google to verify local legitimacy.

When you claim your Yelp Business listing and keep it updated, you’re sending trust signals to search engines. Yelp also uses schema markup (structured data) which makes it easier for search engines to read:

• Business hours
• Ratings
• Categories
• Contact info
• Reviews

This increases the chances of your Yelp page being pulled into rich snippets or knowledge panels, enhancing visibility.

3. Yelp Reviews Improve Trust & Rankings

Google uses review signals as part of its local ranking algorithm — especially:

• Review quantity
• Review diversity
• Review velocity
• Review sentiment

Yelp reviews can’t be copied to your website due to TOS restrictions, but they strengthen your brand authority in search engines’ eyes. Businesses with high star ratings and engaged responses tend to:

• Appear more often in Yelp’s internal search
• Receive better placement in Google’s Local Pack
• Rank higher in Apple Maps and Siri-based queries

4. Yelp and Voice Search SEO

With the explosion of voice search and AI assistants, Yelp listings are now key for voice-enabled devices. Yelp data powers:

• Apple Maps and Siri (Yelp is the default review provider)
• Amazon Alexa (for restaurant and local queries)
• Bixby and Cortana (less common, still Yelp-powered)

Example: Ask Siri, “Where’s the best Thai food near me?” — you’ll likely be shown Yelp-powered results first.

This makes Yelp optimization essential for visibility in the post-keyword search era dominated by voice and generative AI.

5. Yelp Link Building for SEO

While Yelp uses nofollow links, your Yelp page still acts as an authoritative citation and traffic referrer. A well-ranked Yelp profile can:

• Generate indirect backlinks (bloggers or journalists linking to it)
• Drive referral traffic to your website
• Improve dwell time metrics (users browsing your photos, reviews, etc.)

Summary: Yelp’s SEO Impact

SEO Benefit	How Yelp Contributes
Local Pack Rankings	Review signals + NAP consistency
Domain Authority	Yelp’s high DA can boost visibility
Voice Search Optimization	Yelp powers Apple, Amazon, and Siri
Citation Trust & Consistency	Structured data improves search engine trust
Traffic and Visibility	Yelp pages often outrank small business websites

Generating and Managing Reviews on Yelp Business

Reviews are the lifeblood of any Yelp Business profile. They influence search rankings, customer trust, click-through rates, and conversions. In fact, a one-star increase on Yelp can lead to a 5-9% increase in revenue, according to a Harvard Business School study.

But Yelp’s review ecosystem is different — soliciting reviews is against Yelp’s policy. That means business owners must be strategic, subtle, and consistent in how they generate and manage feedback.

Why Yelp Reviews Matter So Much

Reviews serve as social proof, especially for users comparing similar businesses. But beyond consumer trust, Yelp reviews directly impact:

• Search rankings on Yelp and Google
• Conversion rates (Yelp users tend to be ready to buy)
• Your visibility in the Yelp app and map-based searches
• Your ability to appear in “Recommended” filters

“70% of Yelp users make a purchase within 24 hours of visiting a business profile.” — Yelp Internal Data, 2024

How to Get More Yelp Reviews (Without Violating Yelp’s Guidelines)

Unlike platforms like Google, Yelp discourages any direct review solicitation. That means no asking for reviews via email, in-store signs, or links on receipts. Instead, Yelp encourages what it calls “organic review generation.”

Best Practices to Get More Organic Yelp Reviews:

1. Create an Exceptional Customer Experience
   • The most natural reviews come from wow-worthy service.
   • Train your staff to deliver memorable moments that spark positive feedback.
2. Claim and Complete Your Yelp Profile
   • An active profile signals credibility and invites reviews.
   • Add photos, business highlights, and real-time updates.
3. Use Yelp Review Badges
   • Yelp offers “Find us on Yelp” badges for your website or email signature.
   • These subtly remind customers that you’re on Yelp.
4. Enable Check-Ins on Yelp
   • Users who check in via the Yelp app are more likely to leave a review afterward.
5. Respond to Existing Reviews Promptly
   • Engaging with current reviewers shows others you care.
   • This encourages more people to share their experience.
6. Promote Yelp Indirectly on Social Media
   • Instead of saying “Review us on Yelp,” say:
     “We’re on Yelp — share your experience if you loved our service!”

Responding to Yelp Reviews: Strategy and Tone

Your replies to reviews reflect your brand personality and show future customers how you handle praise and criticism.

Type of Review	Best Response Strategy
Positive (4–5 stars)	Thank them, mention something specific they wrote, invite them back
Neutral (3 stars)	Acknowledge feedback, apologize if applicable, offer to improve
Negative (1–2 stars)	Stay calm, never argue, offer an offline resolution or follow-up

“A thoughtful response to a bad review can actually improve trust more than a perfect score.” — ReputationX, 2023

Example: Responding to a 1-Star Yelp Review

Customer: “The service was slow and no one greeted us.”

Business Reply:
“Hi Rachel, we’re sorry to hear your visit didn’t meet expectations. We’re reviewing this with our staff to ensure better service moving forward. If you’d like to speak further, please reach out to us directly — we’d appreciate the chance to make things right.”

Understanding Yelp’s Review Filter

Yelp uses an algorithm to filter reviews it considers untrustworthy. These go into a “Not Recommended” section and don’t count toward your overall rating.

Factors that influence Yelp’s review filter:

• New Yelp accounts
• Multiple reviews from same IP/device
• Reviews with generic content or no history
• Incentivized or suspicious review patterns

You can’t “unfilter” reviews, but you can encourage organic, consistent activity that helps real reviews stick.

Tools to Monitor Yelp Reviews

• Yelp Business Dashboard: View and respond to new reviews in real time.
• Hootsuite/Yext/Birdeye: Manage reviews across multiple platforms in one place.
• Google Alerts: Set up alerts for new mentions of your business alongside Yelp.

Quick Review Management Checklist

Task	Frequency
Respond to new reviews	Daily
Flag inappropriate reviews	As needed
Track sentiment trends	Weekly
Update business info	Monthly
Analyze keywords in reviews	Quarterly

Using Yelp Ads to Boost Visibility and Traffic

While a well-optimized Yelp Business profile can generate significant organic traffic, Yelp also offers paid advertising options to amplify visibility, drive leads, and compete in saturated markets. For local businesses, especially in competitive niches like restaurants, dentists, or contractors, Yelp Ads can make the difference between being discovered or overlooked.

What Are Yelp Ads?

Yelp Ads are pay-per-click (PPC) listings that appear in prominent positions across:

• Yelp search results
• Competitor business pages
• Category browse pages
• Mobile app homepage carousels

These ads are clearly labeled “Ad” but look almost identical to organic listings. When clicked, they lead users directly to your Yelp Business profile, which increases exposure and potential conversions.

“Businesses with Yelp Ads see 2.5x more leads on average than businesses without.” — Yelp for Business, 2024

Key Features of Yelp Ads

Feature	Description
Targeted Placement	Appear above organic search results and on competitors’ pages
No Long-Term Contracts	Ads run month-to-month with adjustable daily budgets
Keyword Targeting	Yelp’s system auto-targets based on categories and search behavior
Profile Enhancement	Remove competitor ads from your page, highlight top reviews
Ad Performance Reporting	View impressions, clicks, CPC, customer leads, and conversion insights

Yelp Ads vs Google Ads: Key Differences

Metric	Yelp Ads	Google Ads
User Intent	High purchase intent (local, ready)	Broader range, from research to purchase
Audience	Yelp users actively searching	Wide audience with varied intent
Targeting	Based on categories + location	Based on keywords, device, demo, etc.
CPC	Typically $2–$6	Varies greatly; $1–$50+ depending on niche
Conversion	Higher for services & local biz	Depends on landing page and targeting

Use Case: Yelp Ads are ideal for businesses wanting to capture high-intent, local leads from users who are already comparing options.

Setting Up a Yelp Ad Campaign

1. Log into your Yelp for Business account
2. Navigate to the “Advertise” tab
3. Set your monthly budget (starting at ~$150/month)
4. Choose if you want to boost reviews, suppress competitor ads, or feature highlights
5. Launch and monitor performance weekly

Yelp auto-generates your ad copy based on your business highlights, but you can request edits or A/B tests via support.

Advanced Ad Options

• Enhanced Profile: For $1/day, remove competitors’ ads from your page and add a CTA button.
• Portfolio Management: Yelp offers concierge ad support for businesses spending $1,000+/month.
• Category Expansion: Appear in related searches (e.g., a bakery can show under “dessert shops”).

Yelp Ads ROI: What to Expect

Return on investment depends on industry, competition, and listing quality. However, Yelp reports the following averages:

Industry	Avg. Monthly Leads	Avg. CPC (2024)
Restaurants	35–100+	$2.15
Auto Repair	20–45	$4.90
Home Services	40–75	$5.60
Health & Wellness	30–60	$3.75

Case Study: A Seattle-based HVAC company ran Yelp Ads with a $500/month budget and saw:

• 62 new calls per month
• 18 booked appointments
• 7 new 5-star reviews from ad-generated customers

The campaign delivered an estimated ROI of 370% over three months.

Is Yelp Advertising Worth It?

Pros:

• Quick visibility boost
• High-intent traffic
• Easy setup and transparent pricing
• Local relevance and customer trust

Cons:

• Higher CPC in saturated industries
• No keyword-level control like Google Ads
• Mixed reviews on ROI for some low-margin businesses

Tip: Only run Yelp Ads after optimizing your profile. A poorly filled-out page won’t convert traffic into customers.

Tracking Yelp Business Performance and Metrics

To improve and scale your Yelp Business presence, you need more than just great reviews and a polished profile. You need data — insights that help you measure what’s working, what’s not, and where to focus your efforts next. Fortunately, Yelp provides a detailed Business Dashboard to monitor key performance indicators (KPIs) directly tied to your growth.

Key Metrics in the Yelp Business Dashboard

Once logged into Yelp for Business, your dashboard provides a rich set of data, including:

Metric	What It Measures
Customer Leads	Number of actions (calls, messages, map clicks, website clicks)
Page Views	How many times users viewed your business profile
User Actions	Breakdown of call clicks, directions, messages
Search Appearances	How often your business showed up in Yelp search results
Photo Views	Engagement with your photos (likes, clicks, scrolls)
Ad Impressions & Clicks	If running ads: shows reach and performance metrics
Review Activity	Number of reviews received, filtered, and average star rating changes

“Businesses that monitor and act on Yelp insights regularly see up to 40% improvement in conversion rates.” — Yelp Business Insights Report, 2023

Weekly/Monthly Analytics Checklist

Task	Frequency	Tool/Section
Review new customer leads	Weekly	“Leads” section
Monitor review trends	Weekly	“Reviews” tab
Track keyword/category exposure	Monthly	“Search Appearances”
Evaluate ad performance	Weekly	“Ad Performance” tab
Benchmark against competitors	Monthly	Search results comparison

Understanding Yelp’s Conversion Funnel

Yelp users are bottom-of-funnel customers — they’re often ready to take action. Understanding your conversion path can help you fine-tune your messaging and improve ROI.

Example Funnel:

1. Search: User searches “Best hair salon in Denver”
2. Impression: Your Yelp Ad or organic profile appears
3. Click: User visits your Yelp Business page
4. Action: They call, message, or click for directions
5. Visit: They walk in or book an appointment
6. Review: Positive experience results in a new review

Tracking how many users complete this journey informs how you:

• Adjust your profile images and copy
• Improve response times to messages
• Encourage customer engagement

Using 3rd Party Tools to Track Yelp Traffic

If you want to track Yelp-driven visits to your website or booking page, integrate:

• Google Analytics: Track traffic sources, behavior, bounce rate from Yelp
• UTM Parameters: Add UTM tags to Yelp URLs to measure ad performance
• CRM Tools: Platforms like HubSpot or Zoho CRM can integrate call and lead data from Yelp

Tip: Use different landing pages for Yelp traffic so you can customize offers or copy based on audience intent.

Interpreting Review Sentiment Trends

Look beyond star ratings. Yelp reviews are a rich source of customer feedback that can improve your operations and marketing. Consider using:

• Text analysis tools like MonkeyLearn or Lexalytics
• Manually tracking repeated terms like “slow service” or “great prices”

Insights gained:

• Train staff in weak service areas
• Promote frequently praised products or services in ads
• Address operational complaints before they hurt your reputation

Benchmarks: What Does “Good” Performance Look Like?

Business Type	Avg. Monthly Leads	Avg. CTR (Ad or Organic)	Avg. Conversion Rate
Restaurant	50–100+	6–10%	30–40%
Auto Repair	20–45	5–9%	20–30%
Home Services	40–70	7–12%	25–35%
Hair & Beauty	30–60	5–10%	20–25%

Use these figures as a starting point to benchmark and optimize your own results.

Best Practices for Sustaining Long-Term Yelp Business Success

Building a presence on Yelp is just the beginning. Sustaining success — especially in a competitive environment requires ongoing effort, strategy, and adaptation. Yelp is a dynamic platform. Reviews, ranking signals, and customer expectations evolve constantly. To remain competitive, businesses need to treat Yelp not as a one-time setup, but as a living part of their local marketing strategy.

Here’s how to create a sustainable, long-term strategy for Yelp Business growth.

1. Prioritize Ongoing Customer Experience

At the core of your Yelp reputation is the experience you deliver.

Action Plan:

• Train staff regularly on customer service and hospitality.
• Empower employees to resolve issues before they become reviews.
• Use secret shoppers or customer surveys to spot gaps.

“Customer experience is the most powerful form of marketing on Yelp — it speaks louder than any ad.” — Local SEO Guide, 2024

2. Keep Your Business Profile Updated

Outdated hours, incorrect contact info, or missing offerings can lose leads instantly. An inactive or inaccurate profile signals poor management.

Checklist for Monthly Updates:

• Update hours (including seasonal/holiday hours)
• Add new services or products
• Rotate in fresh, high-quality photos
• Add new business highlights or COVID updates
• Verify location accuracy on Yelp’s map

3. Continue to Engage with Reviews

Never let a review go unanswered. Whether it’s 5 stars or 1, every review is a chance to:

• Reinforce a good experience
• Salvage a bad one
• Show potential customers that you care

Tip: Keep tone calm, professional, and empathetic — avoid emotion or defensiveness, especially with negative reviews.

4. Encourage a Culture of Review Awareness

Even though Yelp discourages direct solicitation, you can still foster a review-friendly culture.

Ways to encourage organic reviews:

• Share positive Yelp experiences on your social media
• Mention your Yelp presence in newsletters
• Display Yelp window stickers (“People Love Us on Yelp” badges)
• Thank customers verbally for choosing your business — it encourages them to share online

5. Monitor and Respond to Yelp Algorithm Changes

Yelp frequently updates its review filtering algorithms, ad features, and category options. Staying updated ensures your business doesn’t fall behind.

Follow:

• Yelp for Business Blog
• Yelp newsletters and product update emails
• Local SEO sources (like BrightLocal, Whitespark)

6. Integrate Yelp into Your Multi-Channel Marketing Strategy

Yelp works best when integrated with:

Channel	How to Integrate Yelp
Google Business	Ensure matching data for NAP consistency
Email	Add “Find us on Yelp” to footers and receipts
Social Media	Share Yelp highlights, review quotes, profile links
Website	Embed Yelp review widgets or trust badges
SMS Marketing	Post-visit follow-up: “Thanks for visiting! Find us on Yelp.”

7. Use Yelp Data to Fuel Your Strategy

Don’t just react to Yelp — leverage it. Analyze which products, services, or team members are frequently praised. Use those insights to:

• Create ad campaigns based on popular services
• Train staff based on feedback trends
• Optimize offers and promotions

8. Consider Yelp Ads During Seasonal Highs

Running ads 12 months a year isn’t always necessary. Many businesses achieve great ROI by running Yelp Ads during:

• Seasonal peaks (e.g., holidays, tax season, summer)
• Special events or local promotions
• New product/service launches

This keeps your ad budget efficient while still reaping the benefits of increased visibility.

9. Build Reputation Equity — Slowly, Steadily

Don’t chase quick wins or fake reviews. Yelp’s algorithm is highly sensitive to manipulation. Instead, focus on slow, consistent growth through authentic experiences.

“Building Yelp equity is like SEO — a slow, steady game with compounding returns.” — Neil Patel, 2024

Long-Term Yelp Success Scorecard

Area	Ideal Frequency	Success Metric
Profile updates	Monthly	No outdated info
Review responses	1–2 days max	100% response rate
Photo refresh	Quarterly	15+ high-quality images
Yelp ad budget review	Monthly	Cost-per-lead below industry average
Customer experience audit	Quarterly	4.5+ average rating sustained

Conclusion

In the age of AI, voice search, and hyper-local personalization, Yelp Business remains a foundational tool for growing local visibility, building trust, and attracting ready-to-buy customers. Whether you run a coffee shop, law firm, or HVAC service, optimizing your presence on Yelp is no longer optional — it’s a core part of any local SEO strategy.

From claiming your profile and managing reviews to leveraging Yelp Ads and tracking performance, every step taken on Yelp compounds over time. Businesses that invest in their Yelp strategy don’t just increase leads — they build long-term brand equity in a trusted ecosystem where consumer intent is high and conversions happen fast.

By following the practices in this guide, you’re not only aligning with how consumers search — you’re preparing your business to succeed in a landscape increasingly driven by AI, reviews, and reputation.

FAQs About Yelp Business

What is Yelp for Business and is it free?

Yes, Yelp for Business is free to use. It allows business owners to claim their Yelp listing, update business information, respond to reviews, and track performance analytics. Yelp Ads are optional and come at an additional cost.

How do I get my business on Yelp?

Go to https://biz.yelp.com, search for your business, and click “Claim This Business.” If it doesn’t exist, you can add it manually. Yelp may require phone or postcard verification to confirm ownership.

Can I ask customers to leave reviews on Yelp?

No. Yelp’s content guidelines prohibit directly soliciting reviews. Instead, you should encourage organic reviews by delivering great service, using Yelp badges, enabling check-ins, and building a review-aware culture.

Do Yelp reviews affect my SEO?

Yes. Yelp reviews impact both Yelp’s internal ranking algorithm and external Google Local Pack visibility. More high-quality reviews lead to higher trust signals, which improves your online discoverability.

Is Yelp worth it for small businesses?

Absolutely especially for local service providers, restaurants, health professionals, and contractors. Yelp users typically have high purchase intent, and Yelp Ads offer a targeted way to boost visibility in crowded markets.

How much do Yelp Ads cost?

Yelp Ads operate on a monthly budget model, starting around $150/month. Cost-per-click varies by industry but typically ranges from $2 to $6. There are no long-term contracts, and performance can be tracked in real time.

Why is my Yelp review not showing up?

Yelp filters reviews it believes are suspicious, unhelpful, or written by inactive users. These reviews are moved to a “Not Recommended” section and don’t count toward your overall rating.

Can Yelp be used for online bookings or orders?

Yes. Yelp integrates with services like Yelp Reservations, Book Now, and Waitlist to allow customers to book appointments or place orders directly from your Yelp profile.

How can I track Yelp Business performance?

Log into the Yelp Business Dashboard to monitor metrics like page views, customer leads, ad clicks, and review sentiment. For deeper insights, use Google Analytics and UTM tracking links.